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Championing sports event management
Championing sports event management
Designing Vault Sports Event Platform
Introduction
VAULT is a sports platform designed to help teams manage rosters, organize events, and sell tickets — all in one place. I led the design and product development from the ground up, shaping the experience for users who were previously managing their operations through scattered tools.
My Contributions
As designer and project manager, I led the end-to-end design of the VAULT sports platform. Focused on team, event, and ticket management, we used rapid design sprints and ongoing client feedback to deliver a successful MVP.
Challenge
Our goal was to create a platform that would allow organizers to manage their teams, schedule events, and sell tickets, all in one place. Many of our clients had previously relied on informal tools like WhatsApp and spreadsheets, so the biggest challenge was designing something intuitive enough for these users, while also scalable for more structured operations.
Discovery & Research
We started the project with a blueprint that outlined the primary flows and features. To validate the direction, I worked closely with some of our key early clients, gathering insights through informal interviews and prototype testing. Feedback was collected continuously through each sprint, allowing us to refine and prioritize what really mattered to users.
Design Process
The first milestone was team management — the backbone of the platform. I focused on creating a dashboard that gave team admins visibility and control over their roster, attendance, and roles.
Once this was stable, we moved into event creation and ticketing. Here, the key was to make publishing an event feel effortless.
Each sprint lasted two weeks, and after every delivery, we reviewed with clients. Their feedback helped shape features in real-time — for example, the request to view team statistics led us to include simple analytics on the dashboard.
Conclusion
My role in the project concluded after the MVP. With the core experience in place — team management, event creation, ticketing, and gamification — VAULT was equipped to move forward with future iterations and scale its user base. The foundation we built not only solved immediate pain points but also positioned the platform for continued growth.
Challenge
Maquineta Virtual, a startup catering to service-based businesses, faced several challenges with its existing platform. Users encountered issues with the outdated design, lack of split payment functionality, and poor mobile responsiveness. Additionally, businesses were deterred by the high fees associated with existing market solutions for credit card payments.
Solution
As the UX designer for Maquineta Virtual, I undertook the task of redesigning the platform and implementing new functionalities, with a specific focus on introducing split payments. The goal was to enhance user experience, foster collaboration between businesses, and drive growth in the service-businesses sector.
Objectives
Improve the user-friendliness of the platform through a comprehensive redesign.
Integrate split payment functionality to enable seamless profit sharing between collaborating businesses.
Develop a scalable solution to support Maquineta Virtual's future growth.
User Research
Conducted market research, which revealed a significant number of users engaging in collaborative partnerships.
Created user personas to better understand the target audience, including solopreneurs and businesses tracking agreements with contracts.
Engaged in regular user feedback sessions and interviews during the redesign and implementation phases.
Design Process
Mapped the existing platform to identify pain points and areas for improvement.
Wireframed the redesigned platform, considering user flows and service blueprints to enhance collaboration between businesses.
Employed low-fidelity designs for initial user testing, incorporating iterative feedback loops.
Focused on simplifying split payment processes and improving UX writing for clarity.
Design Principles
Leveraged UX Laws of Common Region and Similarity to create intuitive and cohesive user experiences.
Prioritized a clean and modern design aesthetic to improve visual appeal and user engagement.
Emphasized responsive design to optimize the platform's performance on mobile devices.
Conclusion
Through the redesign and implementation of split payments, Maquineta Virtual will successfully addressed user pain points and positioned itself in the market providing cost-effective credit card solutions for service-based businesses. The collaboration-focused platform design, coupled with the scalable foundation, enables Maquineta Virtual to meet the evolving needs of its users while fostering business growth.
