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Streamlining Credit Card Payments

Redesigning Maquineta Virtual with Split Payment Functionality

Introduction

Discover the remarkable transformation of Maquineta Virtual, a startup revolutionizing credit card payments for service-based businesses. This design case study delves into the comprehensive redesign efforts and the introduction of split payments, showcasing how user-centered design principles were employed to address challenges, enhance collaboration, and drive growth.

My Contributions

As the Product Designer for Maquineta Virtual's redesign and split payments implementation, I played a pivotal role in shaping the transformative journey of the platform. Leveraging my expertise in user-centered design, I conducted thorough user research, crafted intuitive user flows, and created wireframes that brought the split payment functionality to life.

Challenge

Maquineta Virtual, a startup catering to service-based businesses, faced several challenges with its existing platform. Users encountered issues with the outdated design, lack of split payment functionality, and poor mobile responsiveness. Additionally, businesses were deterred by the high fees associated with existing market solutions for credit card payments.

Solution

As the UX designer for Maquineta Virtual, I undertook the task of redesigning the platform and implementing new functionalities, with a specific focus on introducing split payments. The goal was to enhance user experience, foster collaboration between businesses, and drive growth in the service-businesses sector.

Objectives

Improve the user-friendliness of the platform through a comprehensive redesign.
Integrate split payment functionality to enable seamless profit sharing between collaborating businesses.
Develop a scalable solution to support Maquineta Virtual's future growth.

User Research

Conducted market research, which revealed a significant number of users engaging in collaborative partnerships.
Created user personas to better understand the target audience, including solopreneurs and businesses tracking agreements with contracts.
Engaged in regular user feedback sessions and interviews during the redesign and implementation phases.

Design Process

Mapped the existing platform to identify pain points and areas for improvement.
Wireframed the redesigned platform, considering user flows and service blueprints to enhance collaboration between businesses.
Employed low-fidelity designs for initial user testing, incorporating iterative feedback loops.
Focused on simplifying split payment processes and improving UX writing for clarity.

Design Principles

Leveraged UX Laws of Common Region and Similarity to create intuitive and cohesive user experiences.
Prioritized a clean and modern design aesthetic to improve visual appeal and user engagement.
Emphasized responsive design to optimize the platform's performance on mobile devices.

Conclusion

Through the redesign and implementation of split payments, Maquineta Virtual will successfully addressed user pain points and positioned itself in the market providing cost-effective credit card solutions for service-based businesses. The collaboration-focused platform design, coupled with the scalable foundation, enables Maquineta Virtual to meet the evolving needs of its users while fostering business growth.

Challenge

Solution

Objectives

Improve the user-friendliness of the platform through a comprehensive redesign.
Integrate split payment functionality to enable seamless profit sharing between collaborating businesses.
Develop a scalable solution to support Maquineta Virtual's future growth.

User Research

Conducted market research, which revealed a significant number of users engaging in collaborative partnerships.
Created user personas to better understand the target audience, including solopreneurs and businesses tracking agreements with contracts.
Engaged in regular user feedback sessions and interviews during the redesign and implementation phases.

Design Process

Mapped the existing platform to identify pain points and areas for improvement.
Wireframed the redesigned platform, considering user flows and service blueprints to enhance collaboration between businesses.
Employed low-fidelity designs for initial user testing, incorporating iterative feedback loops.
Focused on simplifying split payment processes and improving UX writing for clarity.

Design Principles

Leveraged UX Laws of Common Region and Similarity to create intuitive and cohesive user experiences.
Prioritized a clean and modern design aesthetic to improve visual appeal and user engagement.
Emphasized responsive design to optimize the platform's performance on mobile devices.

Conclusion

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